A proposal for a psychological research study on the sales and advertising problems of General Paint - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a psychological research study on the sales and advertising problems of General Paint
Box Number	11
Report Number	315A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1953 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	General Paint Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	General Paint Company Go to Business Biographies
Method	Interview; Questionnaire
Keywords	paint, sales, advertising, color, product line, pricing, promotion, packaging, labeling, design, projective techniques Go to Glossary
Language	English