A proposal for a psychologically orientated market research investigation of the toilet tissue market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a psychologically orientated market research investigation of the toilet tissue market
Box Number	64
Report Number	1378A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Foote, Cone & Belding, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Kimberly-Clark Corporation Go to Business Biographies
Brand	Delsey
Method	Interview; Test; Questionnaire
Keywords	marketing, purchasing, consumer, tissue paper, toilet paper, brand switching, children, color, social status, quality, anxiety, brand choice, social class, personality profiling, buying habits Go to Glossary
Language	English