A proposal for a strategy research study on how to increase the consumption of beer in Venezuela - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a strategy research study on how to increase the consumption of beer in Venezuela
Box Number	77
Report Number	1704A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1963 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Cervecería Nacional
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cervecera Nacional Go to Business Biographies
Method	Interview; Test; Observation
Keywords	beer, brewing industry, male consumer, alcohol, market share, promotion, marketing, consumer trend, buying habits, purchasing, packaging, label, design, psychometric testing, product personality, corporate image, brand awareness, brand preference Go to Glossary
Language	English
Document linked to	Informe provisional para la Cervecera Nacional sobre la zona de Caracas Estudio motivacional sobre actitudes y maneras de sentir de consumidores y revendedores de cerveza / en relación a marcas, publicidades, e imagenes de la Cervecera Nacional y su competencia en Venezuela