A proposal for a study of the development of symbols & vocabulary to be used in cigarette advertising and promotion - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a study of the development of symbols & vocabulary to be used in cigarette advertising and promotion
Box Number	83
Report Number	1870A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1965 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Carreras Group Marketing, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carreras Group Marketing, Ltd. Go to Business Biographies
Brand	Carreras
Method	Interview; Test
Keywords	cigarette, smoking, advertising, marketing, signs and symbols, symbolism, smoker, flavor Go to Glossary
Language	English
Document linked to	A study of symbols and vocabulary for use in cigarette advertising and promotion, vol. I A study of symbols and vocabulary for use in cigarette advertising and promotion, vol. II