A proposal for a study on consumer attitudes to leather to help provide a basis for an advertising campaign to counteract a new synthetic leather - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A proposal for a study on consumer attitudes to leather to help provide a basis for an advertising campaign to counteract a new synthetic leather
Box Number	75
Report Number	1648A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	10 Dec 1962 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Allardyce Palmer, Ltd.
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Method	Questionnaire; Focus Group; Interview
Keywords	leather industry, leather goods, marketing, purchasing, fabric, design, fashion, consumer trend, buying habits, plastic, femininity, quality Go to Glossary
Language	English