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Field name | Value |
---|---|
Title | A proposal for a validating study of the Breck image |
Box Number | 76 |
Report Number | 1671A.1 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Hair and Beauty |
Commissioned by | Reach McClinton & Company, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Breck |
Method | Interview; Test; Questionnaire |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for two panel sessions to test new Breck print ads A pilot motivational study of the consumer image of the Breck Company and its hair preparations |