A proposed research outline plan for Schick Safety Razor Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposed research outline plan for Schick Safety Razor Company
Box Number	75
Report Number	1639A.Add
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Proposal
Industry	Personal Products
Commissioned by	Schick Safety Razor Company
Company	Schick Safety Razor Company Go to Business Biographies
Brand	Schick
Method	Interview; Test; Focus Group
Keywords	shaving, razor, purchasing, male consumer, promotion, personality profiling, quality, brand loyalty, young consumer, psychometric testing, brand switching, marketing, market share Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on the marketing and sales potentials of the Schick Krona double edge razor blades