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| Field name | Value |
|---|---|
| Title | A psycho-metric test of one Mars Milky Way Advertisement |
| Box Number | 8 |
| Report Number | 180F |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Food and Drink |
| Commissioned by | Leo Burnett Co., Inc. |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Mars; Milky Way |
| Method | Test |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Mars Candy Mars' Super Circus Peanut candy |