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Field name | Value |
---|---|
Title | A psychological ad effectiveness test on three competitors of Durkee's margarine |
Box Number | 7 |
Report Number | 117F |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Leo Burnett Company |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Durkee |
Method | Test; Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
A psychological test of Durkee's margarine carton: preliminary analysis |