A psychological research study of the sales and advertising problems of Trend detergent - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study of the sales and advertising problems of Trend detergent
Box Number	19
Report Number	515C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1956 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Foote, Cone & Belding
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Purex Corporation, Ltd. Go to Business Biographies
Brand	Trend; Joy; Lux
Method	Interview
Keywords	detergent, dishwasher, soap, housewife, female consumer, women, packaging, product personality, brand association, ideal brand model, fear, gratification, family, pricing, buying habit, brand loyalty, brand switching, brand choice, special offer, modernity, competitive advantage, labeling, color, design, quality, scent Go to Glossary
Language	English
Additional information	Includes information on the following products: Trend detergent, Tide detergent and Joy detergent.
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Trend Trend memo Proposal for Trend research Liquid bleach and Trend Possible study of the Purex "trade image" Proposal for a motivational research study on the corporate image of Purex at the retail trade level Proposal for a motivational research study on the corporate image of Purex at the retail trade level