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| Field name | Value |
|---|---|
| Title | A psychological research study on the effectiveness of eight Bank of America advertisements |
| Box Number | 7 |
| Report Number | 119F |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Report |
| Industry | Financial Services |
| Commissioned by | J. J. Weiner Company |
| Conducted by | Ernest Dichter |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Bank of America |
| Method | Test; Interview |
| Keywords | Go to Glossary |
| Language | English |