A psychological research study on the sales and advertising problems of Folger's instant coffee - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Folger's instant coffee
Box Number	11
Report Number	301C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1953 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	J. A. Folger & Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	J. A. Folger & Company Go to Business Biographies
Brand	Folgers
Method	Interview; Focus Group; Test
Keywords	instant coffee, drink, beverage, advertising, sales, product personality, pricing, packaging, buyer motivation, advertisement effectiveness test, brand preference, brand association, market segmentation, quality, design, gender, masculinity, instant coffee, flavor, testing, men, guilt Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study to determine the most effective marketing strategy for Folger's instant and regular coffee A psychological research study on the sales and advertising problems of Folger's instant coffee - progress report Letter - proposal re: motivational research to Folger & Co