A psychological research study on the sales and advertising problems of Goodyear tires - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Goodyear tires
Box Number	15
Report Number	402C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	General Tire & Rubber, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Tire and Rubber, Co. Go to Business Biographies
Brand	Goodyear
Method	Interview; Test
Keywords	automobile equipment, automobile supplies, automobile dealer, car, tire, safety, pricing, sales, target market, male consumer, advertising, brand association, product personality, brand loyalty, masculinity, ideal brand model, testing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the sales and advertising problems of Goodyear Tires