A psychological research study on the sales and advertising problems of Hexol - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study on the sales and advertising problems of Hexol
Box Number	2
Report Number	38C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1949 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Hexol, Inc.
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	New York, U.S.A.
Company	Hexol, Inc. Go to Business Biographies
Brand	Hexol
Method	Interview
Keywords	housewife, housekeeping, household appliance, household product, buyer motivation, cleaning, cleaning product Go to Glossary
Language	English