A psychological study of the deodorant market and opportunities for new product developments - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A psychological study of the deodorant market and opportunities for new product developments
Box Number	12
Report Number	348C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1959 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Colgate Palmolive Peet Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Colgate Palmolive Peet Company Go to Business Biographies
Brand	Veto
Method	Interview; Test; Focus Group
Keywords	deodorant, teenager, female consumer, women, brand switching, buyer motivation, advertising, sales, testing, projective techniques, self-image, family, brand loyalty, anxiety, men, male consumer, word-of-mouth advertising, ideal brand model, brand association, product personality, advertisement effectiveness test Go to Glossary
Language	English
Additional information	Page 126 is missing from this document.
Document linked to	Proposal for a motivational research study to determine the opportunity for Colgate to profitably market a new men's shampoo and men's hairdressing Research memo on Colgate's Gardol announcement ads Proposal re: marketing opportunities for sugar-free chewing gum Springboards and barriers to the introduction of a new Colgate chewing gum Proposal re: marketing a new chewing gum Proposal for a motivational research study to determine how Colgate can most successfully enter the deodorant market with a new product Proposal for a motivation study on the marketing potentials and appeals of a new Colgate product Proposal for a motivational research study: how Colgate- Palmolive can most effectively employ its corporate image Letter proposal to Colgate Palmolive, Co. re: best ways to discover consumer needs for totally new products (household division) A motivational research study to determine new household product possibilities Letter proposal to Colgate Palmolive, Co. re: new products (toilet articles)

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