A psychological test of Durkee's margarine carton: preliminary analysis - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological test of Durkee's margarine carton: preliminary analysis
Box Number	7
Report Number	117.1F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1952 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Leo Burnett Company
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Glidden Company Go to Business Biographies
Brand	Durkee
Method	Test; Interview
Keywords	food, margarine, advertising, design, packaging, color, brand awareness Go to Glossary
Language	English
Document linked to	A psychological ad effectiveness test on three competitors of Durkee's margarine