A psychologically oriented consumer research program on the shampoo market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychologically oriented consumer research program on the shampoo market
Box Number	66
Report Number	1442C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	21 Dec 1961 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	County Laboratories, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	County Laboratories, Ltd. Go to Business Biographies
Method	Interview
Keywords	shampoo, hair product, female consumer, housewife, personality profiling, corporate image, brand awareness, market segmentation, brand loyalty, scent, brand choice, packaging, health, hygiene, attitude, anxiety Go to Glossary
Language	English
Additional information	This item is split between two separately bound parts. Subheadings: "Part 1. A review of existing research material and recent brand advertising". "Part 2. motivational pilot study".
Document linked to	A proposal for a psychology orientated consumer research programme on the shampoo market