A small scale motivational pilot investigation into pipe smoking and product choice - Market Research and American Business, 1935-1965

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Field name	Value
Title	A small scale motivational pilot investigation into pipe smoking and product choice
Box Number	78
Report Number	1726D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Robert Sharp & Partners
Conducted by	Ernest Dichter Associates, Inc.
Place	London, UK
Company	Imperial Tobacco Company of Great Britain and Ireland Go to Business Biographies
Brand	Player's
Method	Interview; Focus Group
Keywords	smoking, male consumer, pipe, cigarette, smoker, older consumer, cigar, consumer trend, social psychology, packaging, masculinity, flavor Go to Glossary
Language	English