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| Field name | Value |
|---|---|
| Title | ABC ad Test |
| Box Number | 15 |
| Report Number | 414E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Broadcasting |
| Commissioned by | American Broadcasting Company |
| Conducted by | Institute for Research in Mass Motivations, Inc. |
| Place | New York, U.S.A. |
| Company | Go to Business Biographies |
| Brand | Channel 7 |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
A proposal for a psychological research study on how to get more people to watch Channel 7 Progress report on Channel 7 motivational research |