An analysis of the motivating response patterns to two advertisements for Mackintosh's "Weekend Assortment" - Market Research and American Business, 1935-1965

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Field name	Value
Title	An analysis of the motivating response patterns to two advertisements for Mackintosh's "Weekend Assortment"
Box Number	48
Report Number	1055TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Osborne Peacock Co., Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	John Mackintosh & Sons Go to Business Biographies
Brand	Weekend
Method	Interview; Test; Questionnaire
Keywords	candy, chocolate, confectionery, age, consumer trend, children, child consumer, marketing, packaging, brand choice, brand awareness, corporate image, television advertising, commercial, price, pricing Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on Mackintosh "Weekend" confectionery