An attitudinal pilot study of the Esso home heat campaign - Market Research and American Business, 1935-1965

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Field name	Value
Title	An attitudinal pilot study of the Esso home heat campaign
Box Number	59
Report Number	1306D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1960 Find out more about this year
Document Type	Pilot Study
Industry	Energy and Utilities
Commissioned by	Esso Petroleum Limited
Conducted by	Ernest Dichter
Place	London, UK
Company	Esso Standard Oil Company Go to Business Biographies
Brand	Esso
Method	Interview
Keywords	heating, homeowner, utilities, heating, promotion, attitude, public opinion, price, pricing, comfort, social status, social class, economic condition, security, money, engineer Go to Glossary
Language	English
Additional information	p.36 missing from document.