An evaluation of the name "Rambler" - proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	An evaluation of the name "Rambler" - proposal for a motivational research study
Box Number	94
Report Number	2146A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1968 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	American Motors Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Motors Corporation Go to Business Biographies
Brand	Rambler
Method	Interview
Keywords	automobile, brand, marketing, male consumer, car, name, marketing, price, pricing, quality, personality profiling, buyer motivation, social psychology Go to Glossary
Language	English