An executive summary of a motivational research study on Molson's Manitoba image - Market Research and American Business, 1935-1965

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Field name	Value
Title	An executive summary of a motivational research study on Molson's Manitoba image
Box Number	43
Report Number	978.9B.2
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Sicks' Breweries, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sicks' Breweries, Ltd. Go to Business Biographies
Brand	Molson's Canadian; Edmonton Export
Method	Interview; Test
Keywords	alcohol, beer, brand choice, brewing industry, brand awareness, corporate image, male consumer Go to Glossary
Language	English
Document linked to	A motivational research study of the lager beer climate in Alberta