An exploratory investigation of ten women's names and their appropriateness as spokeswomen for a line of baked goods products - Market Research and American Business, 1935-1965

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Field name	Value
Title	An exploratory investigation of ten women's names and their appropriateness as spokeswomen for a line of baked goods products
Box Number	83
Report Number	1869D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1965 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	General Baking Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Baking Company Go to Business Biographies
Method	Questionnaire
Keywords	housewife, logo, baked product, marketing, cookie, cake, name, corporate image, brand preference, personality profiling, product personality, packaging Go to Glossary
Language	English