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| Field name | Value |
|---|---|
| Title | An interim progress report on Nationwide Insurance Company's decal research project |
| Box Number | 24 |
| Report Number | 636B |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Document Type | Report |
| Industry | Financial Services |
| Commissioned by | Nationwide Mutual Insurance Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Company | Go to Business Biographies |
| Brand | Nationwide |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a motivational research study on the new Nationwide decal A motivational memo on the impact of the Nationwide decal Reader reactions to the "conventional" and to the "different" approaches in advertising |