An outline of a motivational research study of the sales and advertising problems of certain Lydia O'Leary products - Market Research and American Business, 1935-1965

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Field name	Value
Title	An outline of a motivational research study of the sales and advertising problems of certain Lydia O'Leary products
Box Number	28
Report Number	770A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 May 1956 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Lydia O'Leary, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lydia O'Leary, Inc. Go to Business Biographies
Brand	Lydia O'Leary
Method	Interview; Observation; Test
Keywords	beauty, cosmetics, design, packaging, sex, target market, brand, name, teenager, teenage consumer, older consumer, retailer, retail, packaging, advertising, promotion, publicity, charity, sales person, competition, design, ideal brand model, pricing, modernity, family, psychometric testing, projective techniques Go to Glossary
Language	English