Appendum to B. A. T. C. brand image section - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	Appendum to B. A. T. C. brand image section
Box Number	51
Report Number	1117.3B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1959 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	British Tobacco Company (Australia) Limited
Company	British Tobacco Company, Ltd. Go to Business Biographies
Brand	Rothman; Turf
Method	Test; Interview
Keywords	market segmentation, smoking, smoker, public relations, promotion, corporate image, brand choice, buyer motivation, cigarette filter, packaging, competitor analysis, social status, word-of-mouth advertising, brand awareness, product personality, personality profiling, age Go to Glossary
Language	English
Document linked to	British Tobacco Company (Australia) Limited motivational research studies Study on general attitudes toward cigarette companies in Australia, and the various brands in the market A motivational research study of the Wills Company and its brands in relation to consumer desires in the Australian market Summary of Hallmark-Rothman brand image findings Proposal for a motivational study on problems connected with Australian pipe and cigar smoking habits Motivational study on Australian smoking habits Proposal for a motivational study on unsatisfied needs of the Australian smoker A motivational study on unsatisfied needs of the Australian smoker - a progress memorandum Motivational study on Australian smoking habits Wills Company image - British Tobacco Company Australia A motivational research study on unsatisfied needs of the Australian smoker and their meaning for the Wills Company in evolving a new philosophy for the future Summary outline of final report on unsatisfied needs of the Australian smoker

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