Ausführlicher Bericht zu einer Image- und Werbe-Untersuchung für Mercedes-Benz-Pkw in der Schweiz - Market Research and American Business, 1935-1965

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Field name	Value
Title	Ausführlicher Bericht zu einer Image- und Werbe-Untersuchung für Mercedes-Benz-Pkw in der Schweiz
Box Number	112
Report Number	2587C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1972 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	Daimler-Benz Aktiengesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Daimler-Benz Aktiengesellschaft Go to Business Biographies
Keywords	automobile, marketing, advertising, purchasing, brand choice, drivers, Switzerland Go to Glossary
Language	German