Beer drinking in North-East England / a progress report on a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Beer drinking in North-East England / a progress report on a motivational research study
Box Number	55
Report Number	1233B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Vaux & Associated Breweries, Ltd.
Conducted by	The Motivational & Social Research Centre, Ltd
Place	London, UK
Company	Vaux & Associated Breweries, Ltd. Go to Business Biographies
Method	Test; Interview
Keywords	alcohol, beer, brand choice, male consumer, brewing industry, consumer trend, buying habits, market share, brand preference, name, corporate image, reputation, flavor, social status, brand loyalty, price, pricing Go to Glossary
Language	English
Document linked to	Beer drinking in North-East England