Bericht zu einer Besteck-Muster-Studie - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Besteck-Muster-Studie
Box Number	106
Report Number	2451C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1971 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Württembergische Metallwarenfabriken
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Württembergische Metallwarenfabrik Go to Business Biographies
Brand	WMF
Method	Interview; Test
Keywords	tableware, marketing, design, female consumer, housewife, homeware, quality, silverware, silver, consumer trend, brand preference, public opinion, fashion Go to Glossary
Language	German
Document linked to	Vorschlag zu einer repräsentativen Besteck-Modellstudie für WMF