Bericht zu einer Motiv- und Imagestudie über den Kauf von Skiern und die Marke Authier - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Imagestudie über den Kauf von Skiern und die Marke Authier
Box Number	108
Report Number	2481C [German]
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1971 Find out more about this year
Document Type	Report
Industry	Sport and Leisure
Commissioned by	Olin Authier, S.A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Olin Authier, S. A. Go to Business Biographies
Brand	Authier
Method	Interview; Test
Keywords	skiing, sporting goods, advertising, marketing, attitude, brand choice, prestige, buyer motivation, brand awareness, corporate image, decision making, shopping, social status, symbolism, promotion, price, pricing Go to Glossary
Language	German
Document linked to	Proposal for motivational and image study on the buying of skis and the AUTHIER brand Final report on a motivational research and image study on ski buying and the Authier brand