Bericht zu einer Motiv- und Produkttest-Studie über ein neues Geriatricum - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv- und Produkttest-Studie über ein neues Geriatricum
Box Number	107
Report Number	2455C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1971 Find out more about this year
Document Type	Report
Industry	Healthcare and Pharmaceuticals
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Method	Interview; Test
Keywords	older consumer, marketing, brand choice, purchasing, corporate image, brand preference, medicine, health, doctor, physician, drug therapy Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie über "Nervenstarkungsmittel"