Bericht zu einer Motiv-und Marketingstrategie-Studie über "Tela" Dinner - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motiv-und Marketingstrategie-Studie über "Tela" Dinner
Box Number	88
Report Number	1982C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1966 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Tela Papierfabrik AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tela Papierfabrik AG Go to Business Biographies
Brand	Tela
Method	Interview; Test
Keywords	paper towel, marketing, advertising, tableware, dining, food, design, consumer trend Go to Glossary
Language	German
Document linked to	Vorschlag für eine Motivstudie über die Tela Dinner Zellstoffwatteservietten