Bericht zu einer Motivstudie über den Flugservice unter besonderer Berücksichtigung des Lufthansa-Borddienstes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie über den Flugservice unter besonderer Berücksichtigung des Lufthansa-Borddienstes
Box Number	89
Report Number	2001C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1967 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Deutsche Lufthansa AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutsche Lufthansa AG Go to Business Biographies
Brand	Lufthansa
Method	Interview; Test
Keywords	corporate image, airline, air travel, brand, transport, social status, public opinion, travel agent, safety, competitor analysis, nationalism, Germany, flying, price, holiday, tourism, business, luggage, uniform Go to Glossary
Language	German
Document linked to	Vorschlag für eine motivpsychologische Analyse des Flugservice unter besonderer Berucksichtigung des Lufthansa-Borddienstes