Bericht zu einer Motivstudie für Biskuits und einer Imageanalyse für die Marke Kambly - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie für Biskuits und einer Imageanalyse für die Marke Kambly
Box Number	117
Report Number	2752C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1973 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Kambly AG
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Kambly AG Go to Business Biographies
Brand	Kambly
Keywords	cookie, weight loss, marketing, purchasing, brand choice, packaging, female consumer, attitude, Switzerland Go to Glossary
Language	German