Bericht zu einer Motivstudie für Haarfarbemittel - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Motivstudie für Haarfarbemittel
Box Number	114
Report Number	2658C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1973 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Lorsa, S.A.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Lorsa, S. A. Go to Business Biographies
Keywords	hair product, beauty product, marketing, packaging, brand choice, hygiene, female consumer, attitude, Switzerland Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstudie für Haarfarbemittel