Bericht zu einer Packungsuntersuchung für Goldfaber - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Packungsuntersuchung für Goldfaber
Box Number	103
Report Number	2358F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1970 Find out more about this year
Document Type	Report
Industry	Arts and Crafts
Commissioned by	A. W. Faber-Castell
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	A. W. Faber-Castell Go to Business Biographies
Brand	Faber-Castell
Method	Interview; Test
Keywords	colored pencil, color, marketing, packaging, education, design, corporate image, brand choice, children, child consumer, family, female consumer, housewife, art, quality Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Packungsuntersuchung für Goldfaber