Bericht zu einer Pilotstudie über "Career Apparel" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer Pilotstudie über "Career Apparel"
Box Number	105
Report Number	2410C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1970 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Du Pont de Nemours International SA
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview; Test
Keywords	suit, work clothes, marketing, social status, corporate image, human resources, dress, employee motivation, cost Go to Glossary
Language	German
Document linked to	Proposal for a motivational and marketing study on "Career Apparel"