Bericht zu einer psychologischen Untersuchung über die Gesamtfirmierung der Warenhausgruppe Maus-Nordmann - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Bericht zu einer psychologischen Untersuchung über die Gesamtfirmierung der Warenhausgruppe Maus-Nordmann
Box Number	118
Report Number	2773C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1974 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Groupe de Grands Magasins Maus-Nordmann
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Le Compte du Groupe de Grands Magasins Maus-Nordmann Go to Business Biographies
Keywords	department store, marketing, brand, consumer, attitude, Switzerland Go to Glossary
Language	German