Bericht zu einer qualitativen Untersuchung der Milka-Werbekonzeption 1972 (in Kombination mit einer teilweisen Überprüfung unserer Grundlagenstudie 1971) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Bericht zu einer qualitativen Untersuchung der Milka-Werbekonzeption 1972 (in Kombination mit einer teilweisen Überprüfung unserer Grundlagenstudie 1971)
Box Number	116
Report Number	2699C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1973 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Ph. Suchard GmbH
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Ph. Suchard GmbH Go to Business Biographies
Brand	Milka
Keywords	chocolate, candy, advertising, purchasing, public opinion, consumer, attitude, West Germany Go to Glossary
Language	German