Children's reactions to the new Sugar Jets package: report of a pilot study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Children's reactions to the new Sugar Jets package: report of a pilot study
Box Number	35
Report Number	877E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lippincott & Margulies, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	General Mills, Inc. Go to Business Biographies
Brand	Sugar Jets
Method	Interview
Keywords	breakfast cereal, child consumer, packaging, children, design, food, test audience response Go to Glossary
Language	English
Document linked to	Letter to General Mills re: research methods and approaches