Cigarette smoking attitudes today and its significance to Zeus cigarette holders - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Cigarette smoking attitudes today and its significance to Zeus cigarette holders
Box Number	16
Report Number	438C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1954 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	Zeus Corporation
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Zeus Corporation Go to Business Biographies
Brand	Zeus
Method	Interview; Test
Keywords	cigarette, smoking, tobacco, attitudes, men, women, male consumer, female consumer, cancer, health, cigarette filter, pipe, gender, masculinity, femininity, advertising, target market Go to Glossary
Language	English