Clarification and amplification of "Interim report, Molson's B. C." - Market Research and American Business, 1935-1965

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Field name	Value
Title	Clarification and amplification of "Interim report, Molson's B. C."
Box Number	60
Report Number	1331.1B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Nov 1960 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Sicks' Breweries, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sicks' Breweries, Ltd.; Molson's Brewery, Ltd. Go to Business Biographies
Method	Interview; Test
Keywords	alcohol, beer, brand choice, brewing industry, male consumer, corporate image, competitor analysis, quality, psychometric testing, newspaper advertising, flavor, television advertising, magazine advertising Go to Glossary
Language	English
Document linked to	Interim report Molson's B. C.