Comments on six Wheaties commercials to Knox Reeves Advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	Comments on six Wheaties commercials to Knox Reeves Advertising
Box Number	17
Report Number	477E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1954 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Knox Reeves Advertising
Conducted by	Institute for Motivational Research, Inc.
Company	General Mills, Inc. Go to Business Biographies
Brand	Wheaties
Method	Focus Group
Keywords	breakfast cereal, food, television commercial, television advertising, cartoon, children, child consumer, audience analysis, testing Go to Glossary
Language	English
Document linked to	An evaluation of the new Wheaties TV commercial