Creative analysis of MRP responses to three Lifebuoy commercials - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative analysis of MRP responses to three Lifebuoy commercials
Box Number	23
Report Number	614F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1962 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Sullivan, Steuffer, Calwell & Bayles (New York, N.Y.)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Lifebuoy
Method	Test
Keywords	soap, television advertising, television commercial, hygiene, attitude, brand association, product personality, women, female consumer, femininity, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	Proposal for a research analysis of two Lifebuoy commercials A motivational research study on the sales and advertising problems of Lifebuoy