Creative analysis of Nationwide's upper New York State advertising campaign - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative analysis of Nationwide's upper New York State advertising campaign
Box Number	28
Report Number	742E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1956 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Nationwide Mutual Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nationwide Mutual Insurance Company Go to Business Biographies
Brand	Nationwide
Method	Interview; Test
Keywords	corporate image, insurance, finance, newspaper advertising, media, reading, testing, advertisement effectiveness test, slogan Go to Glossary
Language	English