Creative memo for Switzer's Licorice Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memo for Switzer's Licorice Company
Box Number	69
Report Number	1493E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1962 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Switzer Candy Company, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Switzer Candy Company, Inc. Go to Business Biographies
Brand	Switzer's
Method	Interview
Keywords	candy, packaging, purchasing, marketing, advertising, children, child consumer, snack, promotion, merchandising, old fashioned, brand choice, guilt, nutrition, health, social status, signs and symbols, design, name Go to Glossary
Language	English