Creative memo on Manhattan shirts - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memo on Manhattan shirts
Box Number	25
Report Number	678.E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Memorandum
Industry	Clothing and Accessories
Commissioned by	Norman, Craig and Kummel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Manhattan Shirt Company Go to Business Biographies
Brand	Manhattan
Method	Interview
Keywords	clothing, brand choice, brand loyalty, fashion, male consumer, men, women, female consumer, housewife, advertising, shopping, retail, ideal brand model, buyer motivation, brand preference, quality, brand association, product personality, competition, competitor analysis Go to Glossary
Language	English