Creative memorandum on the sales and advertising problems of small loan departments - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative memorandum on the sales and advertising problems of small loan departments
Box Number	85
Report Number	1908E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1965 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Lieberman Associates, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	banking, loan, newspaper advertising, money, savings, investment, merchandising, business, employment, fear, anxiety, brand choice, brand preference, corporate image, design, layout Go to Glossary
Language	English