Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Labatt's ale and lager - Market Research and American Business, 1935-1965

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Field name	Value
Title	Creative problem analysis and proposal for a motivational research study of the sales, marketing, merchandising and advertising problems of Labatt's ale and lager
Box Number	38
Report Number	891A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1957 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Locke, Johnson & Company, Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Locke, Johnson & Company, Ltd. Go to Business Biographies
Brand	Labatt
Method	Interview; Observation; Test
Keywords	alcohol, ale, beer, lager, Canada, sales, advertising, packaging, product development, product personality, consumer trend, competitor analysis, communication, signs and symbols, stereotype, young consumer, women, word-of-mouth advertising, morality Go to Glossary
Language	English